Welcome to 2025! The AAPOR Executive Council just held our January meeting, and we are pleased with the progress our committees have made and excited about the upcoming conference. Acceptance notifications will go out in the second week of February, followed by a window for any necessary changes to accepted abstracts. Whether you submitted an […]
My fellow AAPOR members, As Thanksgiving approaches, I’m reminded of the importance of giving back, fostering community, and celebrating the contributions of those around us. With the election behind us, AAPOR’s task force is hard at work investigating the accuracy of the 2024 pre-election polling. As we did in 2020 (report) and 2016 (report), AAPOR […]
Secretary-Treasurer Report This is the first of a new series of quarterly updates from the AAPOR Secretary-Treasurer with the intention of giving our members a better understanding of AAPOR’s financial health. In this update, we will provide background on our finances, as well as an overview of where our finances are right now. Throughout the […]
AAPOR’s newest Affinity Group is Senior Connections. This group grew out of a desire of some long-time AAPORites to provide AAPOR’s Honorary Life Members (HLMs) and other older members with a vehicle for maintaining contact with both our AAPOR professional lives and with each other. For many of us, our participation began at a time […]
The QUALPOR Affinity Group is dedicated to advancing qualitative methods within AAPOR. QUALPOR hosts bi-annual membership meetings, AAPOR conference events (a networking event and the QUALPOR Panel) and offers member-led initiatives. We are thrilled to have had a great 2024 and look forward to a busy 2025! QUALPOR now has more than 200 members, and […]
Large Language Models and Survey Research: A Recap Soubhik Barari, NORC, and Joshua Lerner, NORC Generative AI is changing the world—and with it, the field of survey research. As AI tools such as large language models (LLMs) weave their way into survey practice, the need grows to equip researchers with the theoretical understanding and practical […]
Can Generative AI Replace Market Research? Not Yet Jacob Nelson, Harris Poll The past few years have seen an explosion of interest in generative AI models, and here at The Harris Poll, we’ve been diving deep into how these tools can fit into the market research world. Large Language Models (LLMs) are undeniably impressive in […]
Leveraging AI to Improve Data Quality Dr. Tammy Rosner and Keith Phillips, Dynata Over the last few years, the market research industry has had to go through a major transformation to keep up with advancements in machine learning, increasingly sophisticated fraud, and combat reduced respondent engagement. A big part of that transformation is driven by […]
Best Practices for Using Generative AI for Survey Research Sarah Kelley and Claire Kelley, Child Trends Generative AI – which can be broadly defined as computer technology that creates content such as text, images or video – surged into public consciousness with the release of ChatGPT in late 2022. Since then, generative AI has been […]
To Build Trust in Polling, We Must Consider Institutional Constraints Travis N. Taylor, Center for Excellence in Polling In his recent book, Poll-arized, market researcher John Geraci reported that only 17 percent of voters trust pollsters. This lack of trust is alarming for pollsters, many of whom see our job and our research as instrumental […]