AAPOR’s newest Affinity Group is Senior Connections. This group grew out of a desire of some long-time AAPORites to provide AAPOR’s Honorary Life Members (HLMs) and other older members with a vehicle for maintaining contact with both our AAPOR professional lives and with each other. For many of us, our participation began at a time […]
The QUALPOR Affinity Group is dedicated to advancing qualitative methods within AAPOR. QUALPOR hosts bi-annual membership meetings, AAPOR conference events (a networking event and the QUALPOR Panel) and offers member-led initiatives. We are thrilled to have had a great 2024 and look forward to a busy 2025! QUALPOR now has more than 200 members, and […]
Large Language Models and Survey Research: A Recap Soubhik Barari, NORC, and Joshua Lerner, NORC Generative AI is changing the world—and with it, the field of survey research. As AI tools such as large language models (LLMs) weave their way into survey practice, the need grows to equip researchers with the theoretical understanding and practical […]
Can Generative AI Replace Market Research? Not Yet Jacob Nelson, Harris Poll The past few years have seen an explosion of interest in generative AI models, and here at The Harris Poll, we’ve been diving deep into how these tools can fit into the market research world. Large Language Models (LLMs) are undeniably impressive in […]
Leveraging AI to Improve Data Quality Dr. Tammy Rosner and Keith Phillips, Dynata Over the last few years, the market research industry has had to go through a major transformation to keep up with advancements in machine learning, increasingly sophisticated fraud, and combat reduced respondent engagement. A big part of that transformation is driven by […]
Best Practices for Using Generative AI for Survey Research Sarah Kelley and Claire Kelley, Child Trends Generative AI – which can be broadly defined as computer technology that creates content such as text, images or video – surged into public consciousness with the release of ChatGPT in late 2022. Since then, generative AI has been […]
To Build Trust in Polling, We Must Consider Institutional Constraints Travis N. Taylor, Center for Excellence in Polling In his recent book, Poll-arized, market researcher John Geraci reported that only 17 percent of voters trust pollsters. This lack of trust is alarming for pollsters, many of whom see our job and our research as instrumental […]
Government by Public Opinion Peter Woolley, Fairleigh Dickinson University Reliable, frequent public opinion measurements in the United States have facilitated, in a way unprecedented in the histories of democratic rule, or any form of rule, the frequent invocation of public opinion, and its constant agitation, to arbitrate disputes among institutions and political actors. What politician […]
Improving Trust in Surveys by Focusing on the Respondent User Experience Kevin Collins, Survey 160 Many discussions of “trust in polling” focus on the perspective of consumers of polls: do people trust polls when they read top lines and crosstabs. But this is not the aspect of trust over which researchers have the most control. […]
Building Trust Through More Realistic Expectations… And a More Accurate Margin of Error Courtney Kennedy, Pew Research Center Public trust and confidence in polling is low. Over the years, AAPOR has made laudable trust-building efforts including the Transparency Initiative, Standard Definitions, and journalist education. But they aren’t enough. The public is distrustful of polling and […]