Media

Public opinion research is essential to a healthy democracy

AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires.

Journalists play a critical role as gatekeepers for the flow of opinion information; these resources are intended to help sort through the deluge of survey and polling data.

Are you a journalist looking for a subject matter expert? AAPOR has a list of subject matter experts ready to help! Email jweisman@aapor.org for more information.