AAPOR reports tackle the big questions and issues that face our profession.

Here you will find some of the most important work that AAPOR does in service to the field of public opinion polling and survey methodology. AAPOR reports are commissioned by the AAPOR executive council that nominates and votes on members that make up teams that do rigorous research to produce reports that are widely cited and respected for their timileness, and thorough handling of important issues.

The reports were reviewed and accepted by AAPOR Executive Council. The opinions expressed in these reports are those of the author(s) and do not necessarily reflect the views of the AAPOR Executive Council. The authors, who retain the copyright to these reports, grant AAPOR a non-exclusive perpetual license to the version on the AAPOR website and the right to link to any published versions.

Data Quality Metrics for Online Samples: Considerations for Study Design and Analysis

Released November 2022

2020 Pre-Election Polling: An Evaluation of the 2020 General Election Polls

Released July 19, 2021

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AAPOR/WAPOR Task Force Report on Quality in Comparative Surveys

Released June 9, 2021

2020 Pre-Election Polls: Performance of the Polls in the Democratic Primaries

Released October 12, 2020

Falsification in Surveys

Released September 28, 2020

Transitions from Telephone Surveys to Self-Administered and Mixed-Mode Surveys

Released October 23, 2019

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Spam Flagging and Call Blocking and Its Impact on Survey Research

Released February 12, 2018

An Evaluation of 2016 Election Polls in the U.S.

Released May 4. 2017

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The Future Of U.S. General Population Telephone Survey Research

Released April 25, 2017

Evaluating Survey Quality in Today’s Complex Environment

Released June 23, 2016

Task Force Report on Address-based Sampling

Released January 12, 2016

Task Force Report on Big Data

Released February 12, 2015

Current Knowledge and Considerations Regarding Survey Refusals

Released September 8, 2014

Social Media and Public Opinion Research

Released May 30, 2014

Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys

Released May 12, 2014

Polling and Democracy

Released September 2, 2013

Non-Probability Sampling

Released June 22, 2013

2010 Cell Phone Task Force Report

Released October 28, 2010

Opt In Online Panel Task Force Report

Released June 2010

Report to the AAPOR Standards Committeee on the Status of Human Subjects Protection Training Requirements

Released May 16, 2019

An Evaluation of the Methodology of the 2008 Pre-Election Primary Polls

Released March 30, 2009

2008 Cell Phone Task Force Report

Released April 2008

Pre-Election Polling in New Hampshire: What Went Wrong?

Released January 1, 2018