Reports

AAPOR reports tackle the big questions and issues that face our profession.

Here you will find some of the most important work that AAPOR does in service to the field of public opinion polling and survey methodology. AAPOR reports are commissioned by the AAPOR executive council that nominates and votes on members that make up teams that do rigorous research to produce reports that are widely cited and respected for their timileness, and thorough handling of important issues.

The reports were reviewed and accepted by AAPOR Executive Council. The opinions expressed in these reports are those of the author(s) and do not necessarily reflect the views of the AAPOR Executive Council. The authors, who retain the copyright to these reports, grant AAPOR a non-exclusive perpetual license to the version on the AAPOR website and the right to link to any published versions.

Understanding the 2024 Updates to Race and Ethnicity Standards: Implications for Members

Released December 2025

AAPOR reports tackle the big questions and issues that face our profession.

Understanding the 2024 Updates to Race and Ethnicity Standards: Implications for Members

Standard Definitions for Establishment Surveys

2024 Pre-Election Polling: An Evaluation of the 2024 General Election Polls

Texting for Research: A Brief Guide to the Regulatory Environment and Operational Considerations

Ethical Issues in Linking Non-Survey Data to Survey Data: A Practical Guide

Data Quality Metrics for Online Samples: Considerations for Study Design and Analysis

2020 Pre-Election Polling: An Evaluation of the 2020 General Election Polls

AAPOR/WAPOR Task Force Report on Quality in Comparative Surveys

2020 Pre-Election Polls: Performance of the Polls in the Democratic Primaries

Falsification in Surveys

Transitions from Telephone Surveys to Self-Administered and Mixed-Mode Surveys

Spam Flagging and Call Blocking and Its Impact on Survey Research

An Evaluation of 2016 Election Polls in the U.S.

The Future Of U.S. General Population Telephone Survey Research

Evaluating Survey Quality in Today’s Complex Environment

Task Force Report on Address-based Sampling

Task Force Report on Big Data

Current Knowledge and Considerations Regarding Survey Refusals

Social Media and Public Opinion Research

Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys

Polling and Democracy

Non-Probability Sampling

2010 Cell Phone Task Force Report

Opt In Online Panel Task Force Report

Report to the AAPOR Standards Committeee on the Status of Human Subjects Protection Training Requirements

An Evaluation of the Methodology of the 2008 Pre-Election Primary Polls

2008 Cell Phone Task Force Report

Pre-Election Polling in New Hampshire: What Went Wrong?

Texting for Research: A Brief Guide to the Regulatory
Environment and Operational Considerations