AAPOR Announces New Strategic Plan


The past few years have brought significant and exciting changes for AAPOR and today I am pleased to introduce an important new part of AAPOR’s growth and evolution. Thanks to the hard work of the AAPOR staff, our organization’s leaders and volunteers have been able to spend more time thinking about what AAPOR could be, making this year an excellent time to evaluate and reassess the big picture goals that AAPOR hopes to achieve.
As a result of that evaluation – AAPOR has a new vision, mission and strategic plan, built around the ideals that connect AAPOR members.
AAPOR exists as a group of researchers striving for responsibly conducted and analyzed research, across every measure of opinions, attitudes, behaviors and characteristics that our members take. We set standards and encourage transparency, we champion sound work, we bring together a diverse and multidisciplinary group of researchers, and we do all of it with the aim of producing the best possible data to support societal decision making.
Our new plan – approved by Council last month and written collaboratively by a committee that drew on all corners of AAPOR’s membership – emphasizes the values that AAPORites have long held dear and reminds people that our work serves a greater purpose.
I hope that in reading the new vision, mission and strategic plan, you will see the ways in which these documents shape a path for AAPOR centered around these core values. The plan is designed to guide AAPOR’s leaders and staff for the next three years, and progress toward its measures of success will become a part of Council’s annual report and be shared at each year’s business meeting.
I would like to thank the Strategic Planning Committee for its hard work in putting together the plan. The Committee’s members – Shakari Byerly, Jenny Childs, Arundati Dandapani, Angela Eichhorst, Chase Harrison, Sunshine Hillygus, Rohit Kandala, Frauke Kreuter, Mahi Megra, Peter Miller, Melissa Silesky, Tristanne Staudt, Rodney Terry, and Jerry Timbrook – represented AAPOR’s many sides well and it was truly inspiring to hear each of them share their vision of AAPOR’s future.
I look forward to seeing how AAPOR’s stellar volunteers and staff take this plan and build AAPOR’s future.
View the Strategic Plan
Best regards,
Jennifer Agiesta
2023-2024 AAPOR President