Ms. Lin-Freeman earned a BA in Economics from Washington and Lee University, and an MA in Applied Sociology from the University of Maryland Baltimore County. Over the last 20 years, she gained wide-ranging expertise in qualitative and quantitative research methods and project implementation. She is an independent consultant and founder of Trebuchet Research, a small business based in Austin, TX.
Since joining AAPOR in 2007, she has enjoyed attending the annual conference and volunteering in several committees, including the abstract review and award selection committees. She is an active member of Southern AAPOR (SAPOR) chapter and participates in several AAPOR affinity groups, including the Cross-Cultural and Multilingual Research Affinity Group, HISP-AAPOR, and Qualpor. In 2020, she helped establish the Asian-American or Pacific Islander (AAPI) Research and Affinity Group. She chaired the Sponsorship Committee (2020-22), raising in 2022 a record $232,000 in sponsorship and exhibits.
Please describe (1) how your background and experience prepare you for this position, and (2) your plans for your role in this position.
As an active AAPOR member for over 15 years, Ms. Lin-Freeman has attended the annual conference, volunteered on several committees, and joined multiple affinity groups. She has been a member of two local chapters of AAPOR (DC-AAPOR and SAPOR). She believes in AAPOR’s mission and admires the supportive community that AAPOR creates. She’s excited to help amplify the reach of the organization and for the opportunity to cultivate relationships by serving in the membership and chapter relations (MCR) committee.
The experience chairing the Sponsorship Committee prepares her well for the Associate Membership & Chapter Relations Chair role. Specifically, the outreach and engagement strategies that worked in gaining sponsorships and exhibitors could be adapted to get and retain members. Another parallel is that the role involved ongoing communication with prospective sponsors and exhibitors, and supporting them in identifying the best selections to highlight their organization. Similarly, the experience gained engaging past sponsors could be relevant to developing strategies for retaining current members.
If elected, she would prioritize collaboration and communication between AAPOR and regional chapters to develop tailored strategies to amplify AAPOR’s reach. She would also encourage building relationships across local chapters and across other industry organizations, such as QRCA (Qualitative Research Consultants Association). She would propose ways to engage current members, their organizations, and their networks to attract new members.
She would also revisit the findings in the AAPOR Annual Report and work collaboratively to address the “Ongoing or Pending Issues/Goals” identified in the MCR Report section. She would focus on the drivers for membership retention, membership renewal, and reasons for lapsed membership. Finally, she would explore ways for connecting volunteers and committees with short-term, medium-term, and longer-term volunteering opportunities.