Jordon Peugh has been conducting research for more than two decades and is currently Chief Business Officer at SSRS. In this role, she directs research execution, innovation, and strategy. Before SSRS, she led research teams at GfK, Knowledge Networks, and Harris Interactive. She has also conducted research at the New York State Office of Alcoholism and Substance Abuse Services and CASA at Columbia University. She started her training with a Master’s degree in Sociology from NYU.
Jordon has twice been elected to AAPOR’s Executive Council, as Communications Chair (2014-16) and Secretary-Treasurer (2017-19). Jordon has served on the Education, Finance, and Nominations Committees. Most recently, Jordon served as the Co-Chair of the AAPOR Project Progress and Transition Committee. This Committee was tasked with making a recommendation for whether AAPOR should pursue self-management and with supporting that transition.
Jordon’s experiences in AAPOR have been wide and deep. She has intimate knowledge of the history of AAPOR, insight into how AAPOR is currently structured, and a strong point of view on how AAPOR can remain a thriving organization for the future.
Experience:
If Jordon has the honor of being elected, her presidency will prioritize AAPOR’s continued relevancy, rigor, and inclusiveness. She will seek to be outward facing, supporting AAPOR as the voice of our profession, and inwardly focused, shoring up AAPOR’s management structure and finances.
Since Jordon first served on council in 2015, the industry has experienced growing complexity in research design, continued challenges with the rising costs of research, amplified concerns about data quality, and uncertainty about the impact of AI. And, AAPOR itself has expanded membership, created new affinity groups, moved to self-management, and revamped our conference structure. Jordon has the depth of experience in the research industry and with AAPOR to help us tackle these challenges.
As Chief Business Officer at SSRS, Jordon works to ensure research operations are running efficiently, identify and prepare for growth, lead a diverse set of professionals, and manage budgets. These are key skills for an AAPOR President, as we continue to stabilize self-management and ensure a healthy revenue picture for the organization.
While serving as Communications Chair, Jordon helped lead AAPOR’s response to the 2016 election polling missteps and addressed the impact of changes to the TCPA. Having navigated these circumstances, Jordon is ideally equipped to support AAPOR through the unexpected challenges that are a staple of our industry.
Jordon was responsible for AAPOR’s budget during her tenure as Secretary-Treasurer. Having an intimate understanding of AAPOR’s finances and historical practices gives Jordon an immediate advantage in a successful presidency.
As Co-Chair of the Project Progress/Transition Committee, Jordon worked to identify needs in the move to self-management. She brought together a diverse group to help AAPOR prepare for the transition. She was an effective Co-Chair due to her ability to think strategically about the organization, anticipate challenges, and engage the support of a wide variety of volunteers – critical qualities in an AAPOR president.
Jordon is uniquely suited for this role and she is excited about the opportunity to serve this organization that has meant so much to our profession and to her personally.