AAPOR 67th Annual Conference

Evaluating New Frontiers in Public Opinion and Social Research
67th Annual Conference
May 17-20, 2012
JW Marriott Orlando Grande Lakes
Orlando, Florida

AAPOR's Annual Conference features cutting-edge educational sessions, in-depth short courses, informal access to leaders in the field and an informative exhibit hall with representatives from key service and product providers.

Download the Conference Program for more information. 

Download the on-site newsletter, which includes session and event updates, changes to the printed program and general conference information.

Review the Abstract Listings and use the Itinerary Builder to create your personalized conference schedule.

iPhone, iPad and Android App
The AAPOR 2012 Annual Conference app is now available for free download for Apple and Android devices!  The app was developed by RTI International and allows you to browse through the conference sessions and abstracts, learn about conference events, create a schedule, and more.

To download, simply visit the Apple App Store or Google Play, search on AAPOR 2012, and install as you would any other app.

Student Conference Attendees
Download A Student's Guide to the 2012 AAPOR Annual Conference for complete information geared toward student attendees about this year's conference .

About AAPOR's 67th Annual Conference

"Evaluating New Frontiers in Public Opinion and Social Research"

The continued proliferation of new communication media and technologies presents increased opportunities as well as challenges for public opinion, marketing science and survey researchers. Our conference theme focuses on evaluating the strengths and weaknesses of new methodologies and modes of data collection and exploring the implications for our profession.

This includes new methods of measuring opinion and behavior such as the analysis of social media content (e.g., Facebook), blogs, microblogs (e.g., Twitter), and internet searches. We encourage paper submissions that explore the value of these emerging methodologies to public opinion, marketing science and other social researchers, including the reliability and validity of these approaches.

Also related to the conference theme is the use of newer technologies in research such as smart phones, tablets (e.g., iPad), texting, webcams (e.g., Skype), avatars (e.g., Second Life) and other advances in internet surveys. Submissions are encouraged that explore the integration of these newer modes of data collection with existing approaches and evaluate the implications for data quality.

In this rapidly changing communication environment, this year’s conference theme will provide a forum to discuss the implications of these myriad changes for the public opinion, marketing science and survey research professions.

The conference program will also accept research on other topics of interest to our profession including substantive studies of public opinion on social, economic, and political issues, cross-national and comparative research, political polling and electoral decision-making, the impact of the media on public opinion, and methodological research on cell phones, address-based sampling, nonresponse, noncoverage, sampling, weighting, questionnaire design, web surveys, mixed-mode data collection and other methodological issues.